Question 1 of 6
Can you name the exact person losing money or time from this problem right now?
Not "organisations" — a person with a specific job title and a specific frustration.
Question 2 of 6
What does your target customer do today to manage this problem?
The uglier the workaround, the more valuable your solution. If the answer is "nothing" — the problem isn't painful enough yet.
Question 3 of 6
Why hasn't someone already built this — and is that reason still true today?
There are only 4 real answers: market timing, technology readiness, nobody saw it, or someone tried and failed.
Question 4 of 6
Can you name your first 5 customers — by company and why they'd switch?
"People like them" is not an answer. Specific names and specific reasons are what matter here.
Question 5 of 6
What does success look like at month 12 — in commercial terms?
Not users. Revenue, signed contracts, or a metric that proves the problem is being solved at scale.
Question 6 of 6
What's the one thing that has to be true for this to work — and what's your evidence it is true?
Every platform rests on a single critical assumption. Can you name yours — and prove it?
